Five years from now, every McDonald's burger will come wrapped in paper that carries a health warning from the Surgeon General.
DALLAS: Heavy use of publicity makes Half Price Books' filing of a federal trademark-infringement lawsuit against Barnes Noble (B N) seem as much a public relations strategy as a legal maneuver.
PR plans for the holiday shopping season are moving apace, even as doubts linger about just how much consumers will spend this year.
PR Team: Party City (Rockaway, NJ) and FD Morgen-Walke (New York) Campaign: Party City's Comeback Time Frame: February 2002 - present Budget: Over $100,000
ANN ARBOR, MI: Domino's Pizza has created the new position of EVP of communications and investor relations, and has hired Lynn Liddle to take up the reigns.
CHICAGO: McDonald's has opted for Jndeo, a Chicago firm, to handle PR and marketing efforts in the Hispanic community for Chicago area and Northwest Indiana McDonald's outlets.
LONDON: Fast-food giant McDonald's is reviewing its UK PR strategy with agency hires looming early next year.
CHICAGO: McDonald's has begun a major international media effort to publicize World Children's Day at McDonald's on November 20.
ATLANTA: Retailing giant Home Depot has hired a Washington, DC, public affairs veteran as its new director of public relations.
OAK BROOK, IL: McDonald's has appointed Mirna Aceituno as manager of US communications. Aceituno joins the McDonald's US communications team after executing the company's national Hispanic PR programs for three years at Pasadena, CA-based Valencia, Perez Echeveste PR.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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