VANCOUVER, WA: The Nautilus Group, the fitness company behind such brands as Bowflex, Schwinn, and StairMaster, has hired a PR firm and an IR firm in an attempt to increase its visibility on both Main Street and Wall Street.
BLOOMFIELD, MI: Lovio George will handle community relations, event management, and media relations for the 2004 Ryder Cup matches to be held in the Detroit area. The agency was picked by the Professional Golfers Association of America and the Oakland Hills Country Club, where the 35th Ryder Cup will...
OLYMPIA, WA: It's not every day that a man dressed in drag tries to steal $93 million.
PR Team: NYC2012 (New York) and Trylon Communications (New York) Campaign: Bryant Park lawn mural Time Frame: October-November 2002 Budget: Under $1,000 (plus monthly retainer)
MILWAUKEE: Advertising, Boelter Lincoln has been named agency of record for The Milwaukee Mile, an auto-racing track that hosts CART and NASCAR events. The agency will handle PR, advertising, and promotions for the track's 100th anniversary in 2003.
BALTIMORE: Warschawski Public Relations has been named the agency of record for Under Armour Performance Apparel, the official supplier of performance apparel to Major League Baseball, the National Hockey League, USA Baseball, and the US Ski Team. Under Armour's gear is worn by 30 NFL teams and all...
NEW YORK: Two years ago, when now-Deputy Mayor Daniel Doctoroff began pushing the idea that New York City should attempt to lure the 2012 Summer Olympics, most people thought the idea was, to say the least, a stretch.
MIAMI: The Florida Marlins have hired a Miami-based PR firm, RBB Public Relations, to refurbish its image with South Florida baseball fans.
Back in June, the Augusta National Golf Club, home of America's premier golf event, The Masters, was publicly approached about revising its men-only membership policy. The National Council of Women's Organizations (NCWO), an umbrella group for 160 women's organizations with 7 million members, sent a...
Nike's decision not to publicly release its annual corporate responsibility report is a shame. Yes, the move is understandable, following the California Supreme Court ruling that effectively gives anyone in the state of California license to sue the company over the accuracy of its PR content. But do...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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