While there has been nothing quite as universally loved as last year's Budweiser 'Whassup' campaign, humour is still prevalent. This year's top five employ a more intelligent approach to advertising beer, rather than wheeling out laddish one-liners. Stella Artois' 'Doctor' excels in its epic scale with...
Stink's Zacharias teams with Lowe to unveil the latest campaign for Stella Artois. A doctor is ostracised due to treating those with the plague. Fearing the doctor is contagious, the villagers refuse to help him tend the sick ... until the village priest commands the barman to bring him a glass of the...
No subtle messages here. 'Fridge' is 100 per cent blokes' humour: two men with an insatiable thirst for cold beer, "the game" on the TV and a laugh at the end. You can't help but snigger at this Canadian commercial which portrays a man driven by his overwhelming desire for Bud Light to break through...
It's goodbye cardboard cut-out man and hello British TV comedian Peter Kay in this all-new campaign to dramatise the virtues of John Smith's no-nonsense approach to life. Launching during the Champions League final, these blunt yet entertaining spots should be a major hit with the target audience. They...
Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new commercials from M C. Based around the 'grudging respect' that research shows the British feel towards the French, the ads arrive at the tongue-in-cheek conclusion that we would all eat better, look better,...
The agency's impressive first campaign for the brand introduces us to a heroic warrior who battles against an evil warlord to save a beautiful princess. Its epic proportions involved a one-month shoot including rural China, Hong Kong and New York. The Chinese part required 500 extras made up of locals...
An overcrowded sector with limitless opportunities to stand out. With a #9 million push behind the launch of Double Cream, Nestle commissioned a stunning Hollywood movie-style spot. Unilever's Cif spot stood out for instilling true comic values in a domestic brand. But big-budget spots for soft drinks...
Nestle is set to start a chocolate war with this brilliant mini-movie-style ad. The company is putting #9 million behind the launch of Nestle Double Cream in an attempt to muscle in on a sector that has been the almost exclusive preserve of rivals Cadbury and Mars. Creative, filmic, glamorous and beautifully...
Readers will be familiar with the kung fu spot from this stellar World Cup campaign (Campaign Screen Issue 27). Tarsem has done an incredible job, especially under the circumstances: he had just ten minutes to film each footballer. The wrestlers were shot against green scene and scaled up by 40 per...
Clever animation slices sharply into live action to spice up a grim hotel setting for this comic ad for Sprite. A man returns to his hotel room hot and dusty from a trying day at work. When room service arrives, he lifts the silver serving dome, but a gremlin-like animated creature pops out and breaks...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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