While there has been nothing on the scale of Nike's 'Tag' or Gap's Christmas campaign in the past year, there have been some breathtaking moments from the usual suspects in this category. Levis' 'Odyssey', the allegory of man's quest for freedom, stood out for its production values. By contrast, Nike's...
The mighty Jonathan Glazer doesn't disappoint in the latest Levi's commercial - already being dubbed by some, 'ad of the year'. 'Odyssey' is "a 60-second love story" according to Glazer, who takes us on a journey through brick walls to the stars. Its impressive effects took more than three months to...
This ad created such an impact at the Winter Olympic Games, that Nike has achieved masses of press coverage since. Its strength lies in its simplicity. Instead of impressing us with the usual effects and trickery, Scott wows us by maintaining a distance. Shooting everything in camera, we are left open-mouthed...
Hollywood directorial talent has, for once, been effectively utilised in this futuristic Adidas commercial. David Fincher (Fight Club, Panic Room, Seven) has brought a pair of cybernetic legs to life creating a truly breath-taking piece of choreography. The ad, which promotes the a3 Basketball shoes,...
This eagerly anticipated Levi's ad is a sultry, intriguing and voyeuristic portrayal of inner-city living. With its beautifully composed pictures, steamy and surreal atmosphere, off-beat casting and hypnotic soundtrack, it feels more like an extract from a film than a commercial. As such, it is bound...
These retro French-style mini-movies are strange, original and utterly bonkers. So it comes as no great surprise to find out that they are directed by the Kings of subversive comedy - Traktor. Filmed in 16mm rostrum camera to give a kitsch and organic feel, the spots feature a group of urban gymnasts...
One of the strongest categories, it was tough to select five ads for the year's round-up. Newcomer Nick Gordon revealed a strong eye for the cutting edge in the BBC's '1Xtra', a beautifully crafted feast of sound and images set in inner-city London. Cannes Gold winner 'Mosquito', for Xbox, again stole...
Microsoft's Xbox has been generating amazing publicity since its launch and with advertising like this from BBH, it's no wonder. In our sister title, Campaign magazine, Euro RSCG Wnek Gosper creative director Mark Wnek described the ad as "the most ambitious commercial I've seen for a while. Needless...
A brave and refreshing departure for the BBC's recently launched radio station dedicated to playing the best in contemporary young black music. This beautifully-crafted spot aims to connect with its target audience by speaking their language, both visually and through the mix of tracks used. This commercial...
This is a breathtaking tale of a man's unconventional journey home to catch his favourite programme. Incredibly, no special effects, wires or safety nets were used. The protagonist, David Belle founded the 'le parkour' (meaning 'the obstacle course') movement in which he combines martial arts and athletics...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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