Another difficult category, dominated - yet again - by Ikea, the brand that never ceases to amaze in terms of ad creativity. 'Lamp' turns the hardest hearts to jelly with its sad tale of a lamp cast out on the street, having been replaced by a shiny, new model. 'Organised' picked up awards around the...
Do we feel sorry for a discarded lamp that's cast out on to the street to battle the howling wind and rain, while a shiny new one takes its place? This spot could have been lifted from the opening scene of a feature film and the director's ability to woo the viewer into feeling emotion for anything...
Brilliant comic timing is to the fore in this simple and well-cast ad for Ikea, which scooped a Gold at this year's One Show. The camera pans onto a couple wistfully gazing into the window of a meticulously kept apartment across the road. They console themselves that neatness must equal boredom until...
This witty spot to promote the launch of Sweden's first petrol express supermarkets continues this year's theme of making dogs the new stars of commercials. Of course, no animal was hurt during the making of the film, as a dummy, not a real fluffy pooch, was used. An unusual and amusing approach.
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.
LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.
Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after it was acquired by Bhs owner Philip Green.
Burger King's UK and Ireland marketing director Anna Joseph has quit after just three months, following Diageo's sale of the fast food giant to a consortium of venture capitalists.
B Q is taking another step into the home finance market with the launch of a loan product designed to help consumers budget for costly new year renovation projects.
Optical Revolution, the budget spectacle retailer, has appointed M C Saatchi's Immediate Sales Company to handle its advertising business as it attempts to take on established high street opticians.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters