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THE BOOK OF LISTS: The 10 best SMS campaigns

The 10 best SMS campaigns as voted for by Campaign.

Vodafone is the latest to sign up to Nectar

LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.

Vodafone backs Nectar two years after axing rival

Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.

T-Mobile seeks top marketer as Richardson exits

Clent Richardson, the man who rebranded One 2 One as T-Mobile, has quit the mobile company, leaving its top UK marketing role vacant. Richardson is to return to his native US at the end of March to prepare for the arrival of his second child. He is not thought to have another job to go to.

BT enlists access hotspots to offer Openzone launch

BT is to roll out its remote access broadband service Openzone, after signing deals with Costa Coffee, Hilton Hotels, Jarvis and Thistle Hotels to provide 'access hotspots' for the system.

THE BOOK OF LISTS: The 10 Best gadgets

1. MICROSOFT'S XBOX

THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

1. GILLETTE

THE BOOK OF LISTS: The 10 Accounts that moved without a pitch

1. MARS

O2 calls review of direct marketing

LONDON - O2 UK is reviewing its £1m direct marketing account and has lined up a number of undisclosed agencies to present for the task.

O2 calls review of direct marketing account

O2 UK is reviewing its £1 million direct marketing account and has lined up a number of undisclosed agencies to present for the task.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.