to remove filtersEnergy firm reviews media out of MediaCom North
18 Dec 2002 | by Staff,
LONDON - United Utilities has put its estimated £1m media planning and buying account up for review after three years with MediaCom North.
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Animal lovers cry foul over Carphone Warehouse ad
23 Dec 2002 | by Jennifer Whitehead,
LONDON - More than 70 pet-mad Britons have failed to see the funny side of the Carphone Warehouse's spoof Christmas TV spot that told customers "a phone is for life, not just for Christmas".
McCann WorldGroup wins $40m mobile telecoms work
18 Dec 2002 | by Jennifer Whitehead,
LONDON - Dutch mobile telecoms brand Celtel has appointed Interpublic's McCann WorldGroup to its $40m pan-African account, after a four-way pitch.
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker chic' are in, according to a new survey of trends for 2003 from Euro RSCG Worldwide.
Future shakes up Edge editorial to boost reach
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Future Games has shaken up the editorial line-up of its videogames title Edge to give it a wider reach after it picked up a top consumer magazine award last week.
Shazam targets students for music service
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions by mobile phone, is undertaking a promotional Christmas drive in clubs and bars across the UK.
TBWA campaign bags Marketer of the Year prize
13 Dec 2002
HONG KONG: SK Telecom Group walked off with Media's Marketer of the Year award for a campaign that taught Koreans how to cheer on the national side after the telco was locked out of marketing for the World Cup.
CSL plays 'pacesetter' but lags rivals' efforts
13 Dec 2002 | by MICHELE LEE
HONG KONG: Mobile telecom brand CSL 1010 is sharpening its image, fuelling the steady pick-up in marketing investment by a category that is at a fraction of its 1999 highs.
TA Orange brief divided among three agencies
13 Dec 2002 | by DAVID JOHNSON
BANGKOK: Telecom giant TA Orange has split its lucrative marketing account among three agencies.
BRAND HEALTH CHECK: Sunday - Tackling service gaps will help Sunday grow
13 Dec 2002 | by JO BOWMAN
Mobile operator Sunday has the kind of ads that people talk about.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
