Although this category comes with a dream brief, this year's selection was disappointing and we struggled to find five ads for the list. With ad budgets slashed in the airline sector, it was up to other leisure brands to steal the show. The saucy Club 18-30 'Doggy Style' campaign breaks the mould, as...
"These ads are spot on. We start with a cinema ad featuring the sound of a girl moaning and the curtains slowly opening. That's the cleanest of the three. Then there's an ad based around dead rabbits and masturbation. And finally, there's a shagging dog story, where a dog at a Club 18-30 resort gets...
"I saw Lords leaping over sheep and Corgies with crowns," enthuses the director, who envisaged a cross between Monty Python and Merchant and Ivory for these quirky spots that have already attracted a wave of press coverage. To lure visitors back to the UK surreal flash frames reveal snapshot images...
Shot in Norway, this campaign captures comical black moments as individuals miss their SAS flights. 'Mr. Larsen' follows a poor chap who misses his plane after taking too long to park, arriving back home to find his wife in bed with his boss. Booze and drugs follow, then the mental asylum's padded cell....
As the camera pans on this slice of Hollywood thriller-like action, it's easy to forget that you are watching an ad for air travel. A neatly edited number that opens with a man being beaten up with a baseball bat. Enter a groovy backpacker who strolls into the shop and bravely fights off the criminal....
There are few who would rank Wales as the most idyllic of holiday destinations but these ads successfully convince us otherwise. They brilliantly capture the size and beauty of the nation, uncovering its surprising secrets using a combination of breathtaking images and humour. The beach scenes are reminiscent...
The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from a customer who tried and failed to buy a flight at the 'from' price advertised. The ASA said airlines should ensure there is reasonable availability of flights at the advertised 'from' price.
First Choice Holidays will start its peak booking season ad campaign on December 26 through Walsh Trott Chick Smith. The '£5m Sun Strip' campaign will run across radio, press and outdoor sites. The company is also reworking its Travel Choice shops to look more like its First Choice operator brand.
The Office of Fair Trading is investigating MyTravel's controversial 55% price cut campaign, potentially setting a precedent for other price-led marketing campaigns.
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week after filing for Chapter 11 bankruptcy protection.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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