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ITV boosts budget as advertisers threaten to desert

LONDON - ITV shareholders Carlton Communications and Granada have reacted to increased competition from rivals and threats from important advertisers, talking of pulling their business from the commercial network, by boosting ITV1's programming budget to £836m.

Deutsch lined up to take wider Interpublic role

NEW YORK - Donny Deutsch, head of the Interpublic Group of Companies' Deutsch agency, is being lined up to take a wider role within the world's second largest advertising holding company, which could see him head up FCB or Lowe & Partners globally, if only he can be persuaded to leave Deutsch.

Unilever reviews £88m French media account

PARIS - Unilever is reviewing its £88.2m French media account for the first time in 15 years, with WPP's MindShare, Aegis's Carat and incumbent Initiative Media Worldwide, part of Interpublic, competing for the work.

Ford restructures global PR amid market pressure

DEARBORN, MI - Faced with continued bad press and falling stock prices, Ford Motor Company has reorganised and downsized its worldwide communications staffs, which had been in flux for several months.

US PR budgets buck the economic trend soaring 21%

HIGHLAND PARK, IL - Despite the downfall in the economy, and in direct opposition to massive cutbacks in above-the-line advertising spending, the average corporate PR budget has swelled by 21% over the past year.

Guardian to publish Space Handbook

LONDON - The Guardian is set to publish its autumn/winter edition of the Space Handbook, the bi-annual supplement on interiors and homes.

Google rolls out advertising service in the UK

LONDON – Internet search engine Google is to roll out its AdWords advertising service, which allows advertisers to buy words closely associated with their brands, in the UK.

ITV advertisers may pull budgets as audiences fall

LONDON - Leading advertisers have added to ITV's problems, telling the troubled television network that they are planning to pull their advertising budgets from the channel in the face of falling audience numbers.

Daily Mail to remain a family-owned newspaper

LONDON - The Daily Mail & General Trust, publisher of the Daily Mail, is to stay in family control, according to its chairman Lord Rothermere.

O'Reilly joins race for SMG's Herald titles

LONDON - Media magnate Sir Anthony O'Reilly has emerged as a contender in the race for the Herald group of titles, put up for sale by Scottish Media Group, according to reports.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.