"My background is economics," says Greg Stuart, president of the Interactive Advertising Bureau, "and I don't understand it. The product goes down, the cost goes up." Stuart, who is responsible for promoting internet advertising as an alternative - or at least a supplement - to network TV advertising,...
Ad agencies and their clients are spending record sums - estimated at around $9.5 billion - to buy commercial time in the new television season, according to reports in the advertising trade press.
A giant pinata suspended over the PR industry is about to burst, showering down a staggering number of dollar bills: 60 billion of them, in fact. Only a chosen few will go home with much of the booty.
On a rainy morning in New York late last month, a collection of advertising and TV executives and other media types descended on a conference room in the Conde Nast building for a discussion on the future of advertising. They dined on fruit and yogurt, coffee and juice, but the special that day was...
WASHINGTON: Grey Global Group is shopping its stake in APCO Worldwide, one of the holding company's two PR agencies, the companies announced today.
LONDON - WPP chief executive Sir Martin Sorrell has pledged to sever all ties with Burma, after the company's inclusion on The Burma Campaign's latest 'dirty list' of firms operating in the country.
Since 20-somethings don't like to be marketed to, getting them to embrace an old brand involves a careful use of key influencers, not a big media blitz.
Those with unscandalous stories to tell for clients will have been depressed to see the latest Ads That Make News survey. The research says that the Honda Cog ad became the most newsworthy marketing device of the last quarter, at least in part because of the row that broke out over the origin of the...
PR firms and ad agencies need to communicate in order to work well together. But the most important thing is making the client's goals the top priority
Your world has changed. To be the architect of an effective marketing strategy you must understand the fundamental shifts that have radically reshaped the marketing environment. You have to evolve immediately to remain relevant.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters