In a year in which many of its rivals suffered, Shine Communications has prospered, and with good reason.
It gives you an idea of the parlous state of the PR agency sector when the chairman of industry body the Public Relations Consultants Association (PRCA), Graham Lancaster, describes the average 10% fall in revenues in 2003 as "slightly better than last year".
LONDON - Cake managing director Darren Thomas has resigned. Thomas will leave the agency, which he joined two years ago, at the end of the year. No replacement has yet been appointed.
LONDON - The US put meticulous planning in place to ensure that the media announcement of the capture of Saddam Hussein did not backfire in the same way that the shooting of his two sons Uday and Qusay did in July.
The road to the C-suite is not paved solely with corporate communications, major announcements, or crisis work. Increasingly, as companies seek better ways to compete and for innovative programs to help consumers make decisions, even CEOs are taking a closer look at PR in the marketing mix.
It's time for the annual winner-take-all event where the best players battle for supremacy. In the sports world, most think I refer to the World Series. But in the corporate world, it's not about on-field happenings. It's about budgets.
From SARS to Sarbanes-Oxley to Britney and Madonna locking lips, Melanie Shortman looks at how PR played a powerful role in the major events of 2003.
Here's the "good news" from the first paragraph of a press release issued by the International Association of Business Communicators: in a July 2003 poll, almost two-thirds of respondents said "yes" when asked whether they currently used any formal measurement tools to evaluate their communications...
Sara Calabro discovers that healthcare PR strategies are now going beyond science in order to address consumers.
Cake managing director Darren Thomas has resigned. Thomas will leave the agency, which he joined two years ago, at the end of the year. No replacement has yet been appointed.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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