LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
LONDON - Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
LONDON - Esporta, the health and fitness club operator, has picked Tequila\London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.
LONDON – Shona Forster, the fifth founding partner of BHWG, is leaving Proximity London to move client side.
Macmillan Cancer Relief, the UK's biggest cancer care charity and one of the top-spending charities on direct mail, has hired Clara Avery as DM manager.
Esporta, the health and fitness club operator, has picked Tequila/London to handle a campaign encouraging people to burn off their Christmas calories in its gyms.
A DRTV ad for youth charity Depaul Trust, which let viewers make choices for a homeless person, scooped the Grand Prix at the Direct Marketing Association (DMA) Awards.
I'm getting thoroughly depressed. I seem to be getting more Christmas cards from businesses than from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent me one.
The Direct Mail Information Service has revealed that UK consumers now purchase 26bn worth of goods through direct mail every year. More than 36% of the total is spent on clothing, with the amounts spent on books and entertainment trebling in the past year. The spend on electrical goods has more than...
Healthy Essential, the dietary supplement supplier, has handed Leeds direct marketing agency Wish a project to increase awareness and sales of its product range. The company, which supplies retailers including Harrods and Waitrose, will use the appointment to develop a customer relationship management...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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