From SARS to Sarbanes-Oxley to Britney and Madonna locking lips, Melanie Shortman looks at how PR played a powerful role in the major events of 2003.
PR Team: Freihofer's Run for Women (Albany, NY), and Rueckert Advertising & Public Relations (Albany, NY) Campaign: The 25th annual Freihofer's Run for Women Time Frame: April 1-May 31, 2003 Budget: $25,000
In his speech to the Arthur W. Page Society last week, Bill Nielsen put a human face on the man who gave the organization its name.
At MTV's 20th annual Video Music Awards ceremony, Madonna showed she can still cause a stir and get people talking. Her onstage open-mouthed kiss with Britney Spears and then with Christina Aguilera dominated the next day's media coverage. While Madonna captured attention, not all reports were flattering....
A rocky road was just one reason Vancouver's 2010 Olympic bid was...rocky. But by answering each IOC and media concern, the city won the Games.
PR Team: American Apparel and Footwear Association (Arlington, VA) and The Bromley Group (New York) Campaign: American Image Awards Time Frame: Fall 2002-spring 2003 Budget: $25,000
In late June, General Motors' Chevrolet division celebrated the 50th anniversary of the Corvette with a birthday party in Nashville, TN, the nearest big city to Bowling Green, KY, home to the lone Corvette factory. Reports say the event, which featured Corvette models from every production year, merchandising,...
Once dominated by syrupy stories, employee newsletters have become multimedia forums explaining the relevant impact of company events on staffers.
Our agency's 25th anniversary this summer has given us the opportunity to look back over and assess the ideas and trends that have fostered the evolution not just of DeVries, but of consumer marketing PR in general.
PR Team: Korbel (Guerneville, CA) and Edelman (Chicago) Campaign: Korbel Perfect Proposal Contest Time Frame: June 2002 - February 2003 Budget: Over $600,000
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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