As if we needed more evidence that F. Scott Fitzgerald's line about there being no second acts in American life is dead wrong, out of the ashes of the dot-com bust comes Henry Blodget.
I closed out last week's column with the assertion that the most notable brands of the past 20 years or so - Amazon, Krispy Kreme, Microsoft, Southwest Airlines, Starbucks - have been built not by TV advertising, but by PR. It's an assertion that requires some clarification, as well as a long, hard...
MoveOn.org's Eli Pariser has raised the profile of a host of major issues by calling attention to the substance, and getting the press to rethink how it covers politics and foreign policy.
Telecommuting has become a popular solution for firms looking to keep staffers happy and PR execs who wish to stay with their agencies while accommodating the changes in their lives.
Meet-ups and flash mobs have had their fair share of ink recently. But are these passing fads, or valid additions to the media relations arsenal?
The internet has become the medium of choice for outsider Presidential candidates to encourage large numbers of first-time donors to open their electronic purse strings. The convergence of technology and compelling messaging to energize the public led to a rapid rise in online donations and volunteerism...
E-mail used to be the ultimate in PR technology, delivering news to thousands of reporters anywhere in the world with the click of a mouse. But with newsrooms deploying e-mail filters to fight the war on spam, press releases and pitch letters are getting caught in the crossfire. If e-mail is to remain...
In the continuing pursuit for diversity among its employee ranks, Paul Cordasco finds that PR agencies would do well by following the example laid out by some of corporate America's biggest companies.
At about 11am on August 22, 2003, the Google News website featured links to stories on topics ranging from the aftermath of the bombing of the UN's Baghdad headquarters to a review of Jackie Chan's latest film.
Conceived as a real-time resource of local events and other listings, gossip-laden Gawker has emerged as a must-read among top reporters and other influential Gothamites.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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