Lest you hadn't noticed, we're playing devil's advocate with our cover story this month, posing the question as to whether aging Census data is of any use to marketers (see feature, page 35). The consensus seems to be that while the demographic shifts captured by the Census are powerful (married households...
Sainsbury's has launched its long-awaited commercial data service for its suppliers - two years after a similar move by its arch rival Tesco, the UK's number one supermarket chain.
Sainsbury's has launched its long-awaited commercial data service for its suppliers - two years after a similar move by its arch rival Tesco, the UK's number one supermarket chain.
Budget spend on direct marketing was revised up in the third quarter of 2003, according to the latest Bellwether Report on marketing spend among the UK's top marketing professionals.
Representatives from the UK mailing house sector are meeting with Postcomm, the postal services regulator, to express concern over how UK postal deregulation is creating unfair competition from Europe.
The industry's leading geodemographic segmentation systems (see box) providers are to launch updated products using recently-released 2001 Census data.
DATA Ebiquita/W3 Commerce Ebiquita is partnering with US web company W3 Commerce to run an internet data collection service. Postal and e-mail data is collected from consumers who use search engines to find information on specific subjects. Consumers can then click on links taking them to Ebiquita/W3...
NOVEMBER 17 ISP/DMA/BPMA Making It Happen Awards Venue: Hilton Hotel, Park Lane. Contact: 020 7837 5340 25-27 Digital Print World 2003. Venue: Olympia, London. See: www.digitalprintworld.co.uk 26 DMA E-mail/SMS Marketing and Cookies Legislation Seminar Venue: The Hatton, London EC1. See www.dma.org.uk...
Amaya Tasker, 37, is managing director of data provision at Prospect Swetenhams. She lives in a basement flat conversion in a nice Victorian house in Twickenham and drives the same sporty BMW Z 3 as James Bond, although the resemblance ends there.
The Automobile Association has hired Scottish Widows marketing director Simon Skinner to head its CRM activity by implementing a new customer services directorate (CSD).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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