to remove filtersDRTV ad wins top DMA Award
17 Dec 2003 | by Noelle McElhatton
A DRTV advertisement claiming to pioneer true interactivity has scooped the Grand Prix at this year's DMA Awards.
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EDITORIAL: Innovation and start-ups reveal health of industry
17 Dec 2003 | by Holly Acland, Editor; holly.acland@haynet.com
Crystal ball-gazing is a dangerous game as many found to their cost this time last year when they predicted that 2003 would see an up-turn in the market. Not Terry Hunt, chairman of EHS Brann, who said in the pages of this magazine 12 months ago that any Mystic Megs should simply "take a photocopy of...
Cancer Research to use ATL for legacy campaign
17 Dec 2003
Cancer Research UK is planning a major integrated legacy drive in February using both above- and below-the-line channels to drive response for the first time.
Professional Services and YO! Sushi team up
17 Dec 2003
YO! Sushi and Professional Services, the IT resourcing division of Cap Gemini Ernst Young UK, have joined forces in a DM campaign that promotes both brands' services.
Catalogue for mums
17 Dec 2003
Response Direct Publishing is to target pregnant women and families with young children with a response catalogue. Called Kiddies Collection, it will go out both as a supplement to Emma's Diary and a standalone product to the Emma's Diary database and selected lists.
Organ campaign
17 Dec 2003
NHS UK Transplant is targeting drivers with a campaign placing inserts into DVLA vehicle licence renewal mailings. The activity, by DM agency entire, asks people to sign up on the NHS Organ Donation Register. Two tests of three million mailings will go out in January and April 2004.
Texts to vets
17 Dec 2003
Medical services provider International SOS Assistance is using SMS to target vets on its loyalty scheme. Developed by Broadsystem, it will inform members how many points they have accumulated on a monthly basis. A test campaign started in October, with the service expected to rise to 4,000 alerts a...
US anti-spam law
17 Dec 2003
The US could have federal anti-spam laws by the end of 2003. Last month, the US senate signed off a bill that would override 35 state anti-spam laws, outlaw certain types of email, and create a 'do not spam' registry. President Bush is expected to sign it into law this month.
Home Office gathers driver data at car crime roadshow
17 Dec 2003 | by Melanie May
The Home Office is tackling car crime with a roadshow that will educate motorists on vehicle security and capture data on car owners.
Cantor thinks big with PDA betting service mailpack
17 Dec 2003
Sports and financial spread betting firm Cantor is launching a 10,000-strong mailing campaign to launch Cantor Mobile.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
