to remove filtersCOMPETITION: Safeway offers prize vouchers to push apples
13 Nov 2003
Safeway is incentivising customers to buy English apples during the festive period by offering them the opportunity to win 1,000 of its vouchers.
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SP should get behind credibility research
13 Nov 2003 | by Bhavna Mistry, Editor
Melanie Howard raises a hugely important issue in her assertion that if SP is to gain the greater credibility it seeks, it needs to invest in more research (news, page 7).
ON-PACK: Nescafe levers Gold Blend link to Love Actually
13 Nov 2003
Nescafe is leveraging its tie-up with romantic comedy film Love Actually through an on-pack promotion across its flagship Gold Blend brand.
SCRATCHCARDS: Royal Mail in £5m competition
13 Nov 2003
Royal Mail is tying up with Celador's Who Wants to Be a Millionaire? for a 5million promotion over Christmas to encourage customers to trade up from second to first class stamps.
FIELD MARKETING: BBC backs Olive with below-the-line drive
13 Nov 2003 | by Jules Grant
BBC Magazines is pushing its new food title, Olive, which launches on 19 November, with a below-the-line drive.
PREMIUMS: Greene King to reward punters with Santa hats
13 Nov 2003
Greene King is running a Christmas campaign across it 442-strong pub chain, offering pub-goers discounts and premiums.
INSTANT WIN: Blue Nun unveils £600 gold cork festive activity
13 Nov 2003
Wine brand Blue Nun is unveiling an instant-win promotion this Christmas that gives customers the chance to win 600.
ON-PACK: Campbell's in two-pronged campaign to reward loyalty
13 Nov 2003 | by Philip Chadwick
Food company Campbell's is running two below-the-line pushes this winter to raise awareness among consumers that the brand produces more than just soup.
PRIZE DRAW: Bringme offers prizes in awareness activity
13 Nov 2003
Lloyds TSB's incentives company Bringme is launching an awareness-raising campaign.
CAMPAIGN OF THE MONTH: Warburtons
13 Nov 2003 | by Tony Aiello, creative director, The Yellow Submarine
Although promotions are market-driven, all too often a campaign doesn't always fit with the message the brand wants.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
