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New Tyson office to handle animal-wellness concerns

15 Dec 2003 | by John N. Frank

SPRINGDALE, AK: Tyson Foods has opened an office of Animal Well-Being, seeking to assure retail and food-service customers as well as consumers that it takes humane animal handling seriously.

Mackey moves to H&K to head firm's NY corporate unit

15 Dec 2003 | by Melanie Shortman

NEW YORK: Hill & Knowlton has appointed Judi Frost Mackey as SVP and director of the New York office's corporate and financial practice.

G4 powers up its PR as expansion looms

15 Dec 2003 | by Anita Chabria

LOS ANGELES: Video-gaming network G4 has hired a new head of communications as the company begins plans for aggressive expansion and possible mergers.

Stars provide content in Amazon's holiday efforts

15 Dec 2003 | by Andrew Gordon

SEATTLE: Tom Brokaw, R.E.M., Christy Turlington, and Hillary Clinton are among the many celebrities spreading more than holiday cheer at Amazon.com. They're also helping the internet retailer's PR efforts move in a new direction.

WA antismoking group brings in Wag Ed

15 Dec 2003 | by Sara Calabro

SEATTLE: The Center for Health Promotion (CHP) has selected Waggener Edstrom Bioscience to handle PR responsibilities during its spin-off from Group Health Cooperative and across all of its programs, including those in its primary area of concentration, smoking cessation.

Mercedes' Keogh to take on new GM role at Smart USA

15 Dec 2003 | by John N. Frank

MONTVALE, NJ: Scott Keogh, former GM of corporate communications for Mercedes-Benz North America, has been promoted to a new position, general manager of Smart USA.

Cold Stone hunts for local agencies as chain grows

15 Dec 2003 | by John N. Frank

SCOTTSDALE, AZ: Cold Stone Creamery, a fast-growing franchisor of ice-cream shops, is searching for local PR firms on the East Coast, in the Midwest, and on the West Coas

Bread industry plans effort to enter debate over carbs

15 Dec 2003 | by John N. Frank

WASHINGTON: The National Bread Leadership Council plans a stepped-up program of industry relations, media relations, and nutritional research to remind Americans why bread is an important part of their daily meals.

News Briefs

15 Dec 2003

BELLEVUE, WA: LexisNexis has chosen FitzGerald Communications to help position its File The Sterling Group, an independent brand consultancy; Mandalay Sports Entertainment, a national sports entertainment company; and Girlshop, Guyshop, and Totshop, online retailers of clothing and accessories....

Nakajima named head of corporate comms at Sybase

15 Dec 2003 | by Andrew Gordon

DUBLIN, CA: Sybase has hired Leslie Nakajima to fill the new position of senior director of corporate communications. Nakajima will oversee all internal and external communications for the software company.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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