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Smarties launches viral game as integrated campaign

LONDON - Nestle Smarties is launching a viral game as part of an integrated offline and online push for the new Smarties bars.

Macmillan Cancer Relief targets supporters in the City

LONDON - Macmillan Cancer Relief has launched its first electronic newsletter targeted at City workers.

NatWest launches FastPay online payments for traders

LONDON - FastPay, the online payments facility from NatWest, has been launched for small traders that want to sell products or services on the internet.

Anchor backs £5m ad campaign with website launch

LONDON - Dairy brand Anchor has created its first website to coincide with the launch of a £5m TV advertising campaign.

Center Parcs looks to improve brand experience online

LONDON - Center Parcs, the short-break holiday specialist, has launched a new UK website.

MMA launches code of conduct for the mobile industry

LONDON - The Mobile Marketing Association has launched its first comprehensive code of conduct for the UK's mobile sector.

P&G signs first pan-Euro ad deal for Pampers brand

LONDON - Proctor & Gamble has signed its first ever pan-European internet advertising deal to promote its Pampers baby brand on MSN's network.

GMTV adds scratchcards and slot machines to website

LONDON - GMTV's website has launched a new gaming sub-site, GMTV Instant Win Games.

Lastminute widens resort offering with Med Hotels deal

LONDON - Lastminute.com has acquired UK hotel consolidator and package holiday reseller Med Hotels in a deal worth £16.1m.

BMW to generate more sales leads with relaunched site

LONDON - BMW Great Britain has revamped its UK website to enhance the BMW brand representation online, promote new model launches and generate increased sales leads for the dealer network.

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.