With its CNBC hook-up in place, MGM's comeback to Asia hinges on giving its image an update to make it more relevant in Asia, reports Alfred Hille.
With its CNBC hook-up in place, MGM's comeback to Asia hinges on giving its image an update to make it more relevant in Asia, reports Alfred Hille.
HONG KONG: WPP agencies dominated this year's Agency of the Year Awards, scooping six of the 10 people and industry achievement honours.
GLOBAL: McDonald's has handed its estimated US$1.2 billion global media account without a pitch to Omnicom-owned OMD in a bid to squeeze higher efficiency and fuel greater innovation and creativity.
CHINA/HONG KONG: Coca-Cola has assigned its China media agency of record brief to Starcom MediaVest, while a review of the Hong Kong assignment is still ongoing.
TOKYO: Japan's second-biggest broadcaster, Nippon Television Network (NTV), has demoted president Toshio Hagiwara to vice-president following revelations that one of NTV's producers had manipulated TV ratings.
HONG KONG: Joe Uva, who has been instrumental in reshaping OMD into a more competitive and integrated global entity, believes media agencies will need to foster strong relationships with distributors of content in the near future on behalf of clients.
SINGAPORE: US techno star Moby and Helen Fielding's creation of a thirtysomething 'singleton', Bridget Jones, are fronting the latest direct mail campaign for The Economist.
ASIA-PACIFIC: Bates Asia has repositioned itself as a "regional and local communications specialist with international standards".
SINGAPORE: The Lincoln Modern, an exclusive apartment complex, has become one of the first developments to market to the gay community alongside the other usual demographic targets.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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