Correction
17 Dec 2003
Data Locator's Business Locator has 280,000 company records, not 150,000 as printed in last month's Data 2003 supplement. We apologise for any confusion caused.
Haymarket Business Publications has joined forces with the DMA and Planet Ark to become a media partner for their environmental campaign that aims to reduce direct mail waste and encourage recycling. Haymarket will run ads across titles including Marketing Direct, Direct Response and PrintWeek.
Data Locator's Business Locator has 280,000 company records, not 150,000 as printed in last month's Data 2003 supplement. We apologise for any confusion caused.
Relying solely on dealers is a huge risk, but one that has paid off for laundry specialist Miele Professional, says Holly Acland
As brand and legal guru Ardi Kolah reports in his last column of the year, there's now a new legal duty on employers to recognise other religious holidays and not just Christmas.
Indonesian pharmaceutical giant Konimex has tapped MindShare to handle its buying account, worth an estimated US$7 million. The incumbent was local shop Matari. The planning brief is split among a number of agencies, including MindShare.
China's largest personal care company Shanghai Jiahua has consolidated its two leading cosmetics brands - Liusheng and Meijiajing - with Meijiajing incumbent, BBDO. Liusheng was previously handled by Jeffrey Fang, who took the account with him when he recently quit as head of the Bates China Dahua joint-venture.
SINGAPORE: In a bold move for Singapore, Durex has launched its first outdoor advertising campaign for its new Sensation condom line.
TOKYO: IMS Japan KK and ACNielsen Corporation Japan have formed a strategic partnership to develop and run over-the-counter drug research panels.
MANILA: Kimberly-Clark is combating falling prices and a shrinking market for diapers with a television-led brand loyalty campaign to bolster its Huggies label in the Philippines.
Pharmaceutical giant Shenzhen Taitai dominated the TV recall chart for November in Hong Kong, as its two sub-brands, Eagle's American Ginseng Tea and Tai Tai Beauty Essence ranked the first and second spot in the chart. The company's marketing manager, Paul Leung, said major investments had been made...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.