to remove filtersMEDIA ROUNDUP: Health supplements are mixed bag
08 Dec 2003 | by David Ward
Vitamins and supplements get spotty coverage, as very few outlets are knowledgeable on the topic. So finding hard facts and in-the-know reporters is crucial.
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From patient to consumer
15 Dec 2003 | by Sara Calabro
Sara Calabro discovers that healthcare PR strategies are now going beyond science in order to address consumers.
CAMPAIGNS: AOTM hits the road to further healthy-lifestyle initiative
10 Nov 2003 | by Sherri Deatherage Green
PR Team: America on the Move (Boston) and PowerPact (Boston) Campaign: Launch of America on the Move Time Frame: April-July 2003 Budget: $80,000
CAMPAIGNS: ALA uses PSAs to add familiar face to online program
13 Oct 2003 | by Alvin Hattal
PR Team: American Lung Association of California (Oakland, CA) and Angelsmith (Los Angeles) Campaign: "Find Your Freedom From Smoking" Time Frame: December 2002-ongoing Budget: About $2,500
ORGANIZATION CASE STUDY: Komen uses business savvy in breast-cancer fight
06 Oct 2003 | by Sherri Deatherage Green
The Susan G. Komen Breast Cancer Foundation started with a small promise, but became a giant in the battle against breast cancer with a corporate approach to PR.
MEDIA WATCH: 'Obesity' finds a top spot on press menu
06 Oct 2003
The possible link between increased obesity in the US and the tantalizing drinks, meals, and desserts marketed by fast-food chains has gripped the media's attention over the last six months and has led to significant coverage of the companies' strategies to increase sales and profits. The introduction...
OP-ED: Facing SARS threat: a firm's firsthand account
21 Jul 2003 | by Lynn Furrow
While many initially dismissed SARS as nothing more than a bad cold, the disease transformed life in Beijing and business in China overall.
GYMR hired to run PR for Ad Council's healthy living push
07 Jul 2003 | by Sara Calabro
NEW YORK: The Ad Council, in partnership with the Department of Health and Human Services, has awarded a $125,000, six-month account to GYMR.
Kraft promises active role in health debate
07 Jul 2003 | by John N. Frank
NORTHFIELD, IL: Kraft Foods grabbed the PR high ground in the public debate about obesity and America's unhealthy eating habits by announcing a series of planned changes in how it will make and market its products.
MWW to carry out regional effort as new AOR for Oxford
07 Jul 2003 | by Sara Calabro
TRUMBULL, CT: Oxford Health Plans has awarded The MWW Group what Maria Gordon-Shydlo, director of PR for the provider, calls a "significant six-figure," one-year contract.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
