to remove filtersBRANDING: Henkel launches updated Limelite detergent range
18 Dec 2003
Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging and updated formulations.
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DIRECT BRIEF: Ralph Lauren supports launch of Polo Blue
18 Dec 2003
Ralph Lauren is supporting the launch of its Polo Blue fragrance with a roadshow and sampling campaign that will introduce the product to more than 75,000 consumers. The initiative, which consists of brand ambassadors handing out Polo Blue from branded Porsche Boxsters, also offers consumers the chance...
Garnier campaigns
17 Dec 2003
Garnier has launched a double offensive with its first interactive ad to promote its Fructis Sleek Shine range, and a doordrops pushing its Body Cocoon line. The ad offers viewers the chance to win a set of haircare products, while the doordrop includes a sachet of Body Cocoon moisturiser and a money-off...
THE BOOK OF LISTS: Twitchers own up to having been bittern by birdwatching bug
16 Dec 2003
A Campaign survey has revealed that it's not just former Welsh Cabinet ministers who get their fun rustling around in bushes - some of advertising's finest are also linked to the practice.Pharmacia Limited, the manufacturer of Regaine hair restorer, is believed to be on the verge of signing a sponsorship...
Colgate pays for premium links on Google in Europe
12 Dec 2003 | by Staff,
LONDON - Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
HEADLINES: Shanghai Jiahua consolidates cosmetics with BBDO
12 Dec 2003
China's largest personal care company Shanghai Jiahua has consolidated its two leading cosmetics brands - Liusheng and Meijiajing - with Meijiajing incumbent, BBDO. Liusheng was previously handled by Jeffrey Fang, who took the account with him when he recently quit as head of the Bates China Dahua joint-venture.
O&M HK clear winner at spartan Kam Fan
12 Dec 2003 | by Alfred Hille
HONG KONG: Ogilvy Mather swept the 4As Creative Awards, picking up the 'Best of show' Kam Fan trophy and a slew of other prizes in a competition likely to be remembered for the small number of gold awards handed out.
JWT triumphs to win best of show at Creative Circle
12 Dec 2003 | by Raini Hamdi
SINGAPORE: J. Walter Thompson Singapore's anti-smoking poster campaign, 'Vicious cycle', picked up the Best of Show at the Singapore Creative Circle Awards 2003, the first time the agency has won the top honour.
LG cuts Lowe ties for O&M, McCann in surprise move
12 Dec 2003 | by Vinod Mahanta
NEW DELHI: In one of the biggest account shake-ups on the Indian advertising scene, Korean consumer durables major LG Electronics has dropped its ad agency of six years, Lowe.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
