to remove filtersTECHNOLOGY: Mobile Evolution
14 Nov 2003 | by Mark Johnson
Mobile telecoms is set to shift its PR focus to business services, says Mark Johnson
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MEDIA BRIEF: Vodafone users receive stories
05 Dec 2003
FINANCIAL TIMES: Business stories from FT.com will be provided to Vodafone mobile phone users as part of a new text service. Standard content will include an industry section, a business in brief service and world news. A higher price 'gold' service will feature Lex notes, market news and a search tool.
CORPORATE CASE STUDY: PR leads Nvidia's quest to become a household name
10 Nov 2003 | by Andrew Gordon
Though its products are used by many, very few know the Nvidia name. As Andrew Gordon learns, the graphics-chip company plans a proactive, consumer-focused PR push to significantly build its brand.
FOCUS: Getting a wake-up call
10 Nov 2003 | by Andrew Gordon
Battered by scandals and the economy, the telecom sector must shift its focus back to the customer.
MEDIA BRIEF: CNN links with Nokia
31 Oct 2003
CNN: Broadcaster CNN has linked up with Nokia to make its news and information alert service, CNNlive, part of the standard sales package for one of the mobile phone manufacturer's handsets. Users can subscribe following an initial free period, during which they will receive the top ten news stories...
THE AGENCY BUSINESS: Telecommuting helps PR firms keep their top talent at home
20 Oct 2003 | by Paul Cordasco
Telecommuting has become a popular solution for firms looking to keep staffers happy and PR execs who wish to stay with their agencies while accommodating the changes in their lives.
PR TECHNIQUE: Turning crowds into customers
20 Oct 2003 | by Matthew Creamer
Meet-ups and flash mobs have had their fair share of ink recently. But are these passing fads, or valid additions to the media relations arsenal?
Profile: William Ostrom, The Number
10 Oct 2003 | by Tom Williams
William Ostrom shrugs off a bad press to revel in brand-building success
MEDIA ROUNDUP: Cell-phone coverage finds new life
08 Sep 2003 | by David Ward
It used to be the constantly evolving technology. Today, it's more about lifestyle adaptability. No matter the angle, however, cell phones remain a hot media topic.
Analysis: End of 192 escalates PR battle for market share
22 Aug 2003 | by Adam Hill
From August Bank Holiday weekend, the phone number 192 is to disappear, taking BT's monopoly on directory enquiries with it. Adam Hill looks at the PR battle between the new services vying to dominate the market.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
