PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year
31 Oct 2003
WINNER - SAFEWAY STORES
Sainsbury's head of media keeps lines of communication clear and simple
WINNER - SAFEWAY STORES
WINNER - NICOLE LANDER, HEAD OF PR, WOOLWORTHS
Sainsbury's Magazine, the 278,000-selling monthly food title, has revamped its content and design with more lifestyle coverage and new specialist writers on board.
SHOW: The contract magazine for upmarket retail chain Selfridges, called Show, has relaunched under editor Michael Jacovides. Produced by John Brown Citrus Publishing, Show has a print run of 300,000 and is published twice a year. A new flagship Selfridges store opened in Birmingham this month.
Client: Tesco PR Team: In-house/Wonderful Public Relations Campaign: Launch of tearless 'Supasweet' onions Timescale: August 2003 Budget: undisclosed
Client: Metal Morphosis PR Team: Crocodile PR Campaign: Launch of Metal Morphosis concession in Selfridges Timescale: 26 May - 31 July 2003 Budget: 8,000
Burger King comms director takes up the baton on global health concerns.
MIAMI: Burger King is ending its relationship with Weber Shandwick in the US, shifting its marketing comms to New York-based agency Coltrin Associates. The agency will handle corporate PR as Burger King's new agency of record, reporting to Burger King V-P of global corporate comms Rob Doughty. BK...
APPOINTMENT: Online retailer Firebox.com has hired Charlie Morgan as PR manager after a decision to take PR in-house. Morgan was formerly account manager at Firebox's retained agency Iroquois, which now works for the group on an ad hoc project basis.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.