Direct Line has signed a year-long deal with Channel 4 to sponsor its 4Homes property strand as it seeks to boost awareness of its mortgage, loan and home emergency brands. The deal is believed to be worth in excess of 2m.
American Express has put its global $375m ( 215m) media-planning and buying account, held by WPP-owned MindShare, up for review. The review will not affect the UK account, which is with Carat.
Peugeot is relaunching its insurance offer with a redesigned brand identity for its customer communications. Design Group has been awarded the project, which aims to increase the number of Peugeot drivers who buy its insurance products.
Post Office Insurance Society has appointed design agency Medialab to redesign the range of brochures for its savings and life assurance policies. The products are marketed to employees of Royal Mail, the Post Office and BT, and rely heavily on employees to promote the products to friends and colleagues.
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major ITV1 drama series in 2004, which supports the pension company's 'I like Standard Life' branding campaign.
Which ad campaigns made the grade as this year's most memorable? Gail Kemp looks at the 2003 Adwatch winners
Sports and financial spread betting firm Cantor is launching a 10,000-strong mailing campaign to launch Cantor Mobile.
TOP 10 COMPANIES BY SPEND: SEPTEMBER 2003 MBNA Europe Bank 5.37m BCA 4.89m Capital One 3.85m International Masters Publishers 3.6m First...
The DMA's financial services council is launching an annual one-day conference. The first will be held on 29 January and will focus on financial marketing in difficult times. Speakers include Grant Millar, head of credit card acquisitions at Lloyds TSB, and Martin Aylward, ebusiness consultant at More...
The Financial Services Authority (FSA) is considering whether to classify direct mail as constituting 'financial advice' in a move that could severely restrict mailings by independent financial advisors (IFAs).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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