The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.
SYDNEY: Sony Computer Entertainment has put up interactive washroom posters in trendy locations frequented by its young target as part of a wider TV-led campaign to promote its new Playstation2 action-adventure game, Ghosthunter.
New World Mobility: I find this one really weird. It's weird that a data services provider does a commercial showing people wearing weird wigs as a metaphorical device to sell their product. The communication is based on the usefulness of the services, but I just don't find it useful as a piece of communication....
LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer Jennifer Lopez after her diva-like demands went too far at a recent shoot.
Pfizer's decision to solicit pitches from WPP, Interpublic, and Omnicom, inviting each holding company to offer its "best of breed" to work on its cardiovascular drugs category, demands that agencies within these holding companies put their individual brands to one side and identify the best possible...
Boston Scientific has maintained the momentum of its early success through a slew of acquisitions and successful products, and is now unifying them in a focused branding effort.
It has been a busy year for Pfizer, the maker of the ubiquitous erectile-dysfunction treatment, Viagra. The company spent the fifth birthday of its banner pill combating the first rivals to its worldwide monopoly. Bayer AG/GlaxoSmithKline's Levitra and Icos/Eli Lilly's Cialis have already started snatching...
LONDON - Sony Europe has named insider Andrew Griffiths as its new marketing chief for Europe, as the electronics giant focuses on maintaining its role as the 'king of audio and visual'.
GLOBAL: A new luxury and lifestyle online marketplace, Hong Kong-based Sutherland Lindholm (S L), will go live in December to capitalise on the Christmas rush.
LONDON - The celebrated photographer David Bailey is the star of the first television advertising campaign for Olympus cameras to run in four years.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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