MARKET FOCUS: Entertaining opportunities
24 Nov 2003 | by Anita Chabria
Anita Chabria hosts a panel discussion of Hollywood publicists who debate dealmaking, divas, and the oh-so-desirable corporate tie-in.
While accuracy and impartiality are the cornerstones of the Sixth Floor Museum, creative PR - crafted by an unbudgeted, one-person staff - is key in helping draw donors and visitors.
Anita Chabria hosts a panel discussion of Hollywood publicists who debate dealmaking, divas, and the oh-so-desirable corporate tie-in.
Two questions arose upon reading about Gregg Easterbrook's now infamous New Republic blog entry that criticized Jewish studio execs for making violent films. The first that popped into mind was, what was this eminently rational and entertaining writer doing making a statement that left him wide open...
Armed with many contacts, respect for his staff, and a love for PR that he's felt since his youth, Craig Karpel has carved out a unique niche in the entertainment publicity sector.
PR Team: Subway Restaurants (Milford, CT) and Schneider & Associates (Boston) Campaign: Subway/MLB All-Star Balloting Time Frame: May 2003 Budget: Under $20,000
As interest in the business of show business rises, industry trades and general news outlets are devoting more effort to covering Hollywood's financial side.
PR Team: Contemporary Arts Center (Cincinnati), Resnicow Schroeder Associates (New York) Campaign: Opening of the Richard & Lois Rosenthal Center for Contemporary Art Time Frame: June 2002 to June 2003 Budget: Approx. $150,000
There has been plenty of media buzz surrounding the possibility of Arnold Schwarzenegger running for governor of California. In a cover story in July's Esquire , the muscle-bound actor said point-blank, "I would love to be governor."
The Academy of Motion Picture Arts and Sciences distributed new rules for Oscar campaigns, but the studios aren't likely to tone down their efforts.
Working behind the scenes in the entertainment industry, one is sometimes exposed to the kind of ugliness one would rather not see. Petty jealousies, abhorrent behavior displayed by the rich and famous, woefully prepared hors d'oeuvres at premieres, and, last week, brutal, senseless sausage abuse.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.