More than a decade ago, Suzuki earned itself a place in the crisis- management textbooks thanks to its response to a negative review by Consumer Reports . After the magazine claimed the Suzuki Samurai was prone to rollovers, the company fought back.
PR Team: The Bomstein Agency (Washington, DC) and Vespa Washington (Washington DC) Campaign: Vespa Washington's First Annual Classic Vespa Show and Premiere Party Time Frame: April-May 2003 Budget: $5,000
In late June, General Motors' Chevrolet division celebrated the 50th anniversary of the Corvette with a birthday party in Nashville, TN, the nearest big city to Bowling Green, KY, home to the lone Corvette factory. Reports say the event, which featured Corvette models from every production year, merchandising,...
Though motor sports enjoy enormous popularity, mainstream outlets have been slow to provide coverage. But once they catch on, they tend to get more involved - much like the fans.
With its 100th birthday on the horizon, Rolls-Royce turned to Volvo veteran Bob Austin to lead its PR machine. But how do you guide a hyper-luxury vehicle through a rocky economy?
After years of inconsistent, uncoordinated messaging, Harley-Davidson has created a streamlined comms operation to handle the PR challenges for its 100th anniversary and beyond.
Nissan has started a PR war by entering Ford's truck territory.
Volvo underscored the values of its brand by honoring ordinary people who've done extraordinary things for individuals and communities who needed help.
MONTVALE, NJ: Mercedes-Benz is beefing up its US PR efforts in a big way, hiring Magnet Communications as its first agency of record in the US.
DEARBORN, MI: Jim Vella, VP of public affairs at Ford, is taking on the additional title of chief of staff to chairman William Clay Ford.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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