While accuracy and impartiality are the cornerstones of the Sixth Floor Museum, creative PR - crafted by an unbudgeted, one-person staff - is key in helping draw donors and visitors.
PR Team: Freedom Tobacco (New York) and Vorticom (New York) Campaign: Launch of Legal cigarettes Time Frame: March-August 2003 Budget: $25,000 for the five-month project
PR Team: Amstel International (Amsterdam) and TBWA/PR Company (Amsterdam) Campaign: "Amstel's Giant Living Room" at the 2003 UEFA Champions League Final Time Frame: May 2003 Budget: €70,000
As Christmas nears, companies introducing consumer electronics will focus on developing trust for their brands and the experience they provide.
More than a decade ago, Suzuki earned itself a place in the crisis- management textbooks thanks to its response to a negative review by Consumer Reports . After the magazine claimed the Suzuki Samurai was prone to rollovers, the company fought back.
Though mainstream outlets don't typically have dedicated reporters on pets, it's a hot topic since there are always offbeat hooks or trends to be found.
PR Team: Cold Stone Creamery (Scottsdale, AZ) and Golin/Harris (Los Angeles) Campaign: Cold Stone Creamery's Times Square opening Time Frame: March-June 2003 Budget: $75,000
PR Team: Ice-Tek Watch Company (New York) and 5W Public Relations (New York) Campaign: Creating Brand Awareness for Ice-Tek Watches Time Frame: April 2003-ongoing Budget: Under $100,000 annually
Anita Chabria hosts a panel discussion of Hollywood publicists who debate dealmaking, divas, and the oh-so-desirable corporate tie-in.
PR Team: Home Depot (Atlanta) and Richards/Gravelle (Dallas) Campaign: The Home Depot Time Frame: February - August 2003 Budget: Under $220,000
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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