Leading insurance brokers and lawyers across the country report that lawsuits against ad and PR agencies have soared by 30% over the past few years, and show no sign of letting up. These suits generally involve allegations involving the improper rendering of advice and ineffective advertising tools,...
PR firm consolidation tends to occur in cycles. And while the next round of M&As may be more circumscribed and less lucrative than past ones, it appears a new wave is likely soon.
Atlanta's recovery has been buoyed by a strong backbone of freelancers and independent counselors.
Fund companies will not be able to defend their reputation until they begin to talk more to individual investors, some of whom are pulling out.
Recent scandals have led to more scrutiny of mutual-fund companies, and, as David Ward finds, a low-key PR strategy is proving to be the best tack to weather the media storm.
New York Stock Exchange members will soon vote on the corporate governance rules proposed by interim chairman John Reed. A new board will hire a new CEO who will no doubt look at the people and processes he or she has inherited with some skepticism, including the corporate communications leadership.
The case against Frank Quattrone, former Credit Suisse First Boston investment banker, resulted in a mistrial late last month. He was accused of obstructing an investigation into whether his firm allotted shares of coveted IPO stock to key clients and friends. Coverage often suggested that he would...
Many companies are considering outsourcing their IT to cut costs or improve business, but a host of communications challenges come with the deal.
Seeking the key to overcoming financial woes, GCI Group is determined to become a strategic partner that can better serve clients and then offer measurable ROI to show the value it brings.
Having seen companies in various other sectors save money by going abroad for cheap labor, PR firms may find it hard to dismiss the benefits of overseas job allocation.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters