Pfizer's decision to solicit pitches from WPP, Interpublic, and Omnicom, inviting each holding company to offer its "best of breed" to work on its cardiovascular drugs category, demands that agencies within these holding companies put their individual brands to one side and identify the best possible...
Boston Scientific has maintained the momentum of its early success through a slew of acquisitions and successful products, and is now unifying them in a focused branding effort.
It has been a busy year for Pfizer, the maker of the ubiquitous erectile-dysfunction treatment, Viagra. The company spent the fifth birthday of its banner pill combating the first rivals to its worldwide monopoly. Bayer AG/GlaxoSmithKline's Levitra and Icos/Eli Lilly's Cialis have already started snatching...
Drugs that are late to market must be early to PR.
PR Team: Harbinger Communications (Toronto) and SC John- son Canada (Brantford, ON) Campaign: Off! insect repellents Time Frame: March-August 2003 Budget: $250,000-$300,000 Canadian
PR Team: Galderma (Dallas), Nelson Communications (New York), and MS&L (New York) Campaign: "See the Derm...Lose the Zits" Time Frame: June 2003-ongoing Budget: $250,000-$500,000
Due to popular TV shows, product lines, and US males' growing quest for knowledge on the subject, men's grooming is becoming a prominently covered media topic.
Major pharma companies and nonprofits are finding ways to work together toward common goals.
Costco CEO Jim Sinegal has figured out one way to keep prices low.
The FDA's image is changing along with the approval process.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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