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PROFILE: Shutterbug Esparza helps develop the CBS brand

01 Dec 2003 | by Anita Chabria

While Tony Esparza has spent 45 years behind CBS' camera, Anita Chabria finds that his professionalism, demeanor and, of course, his photographs have come to epitomize how the network PR arm is seen.

PR TECHNIQUE: Getting ready for the world premiere

24 Nov 2003 | by Sara Calabro

A video news release may have international appeal, but before unleashing it on the world, several tasks must be crossed off the checklist.

Shift of 'The Reagans' from CBS to Showtime brings TV's programming standards into question

17 Nov 2003 | by Matthew Creamer

Of the many astounding revelations that came out of CBS' decision to drop its mini-series on Ronald and Nancy Reagan, one of the most befuddling was the logic behind the series' shift to Showtime, which, along with CBS, is part of Viacom's vast media holdings.

PAUL HOLMES: Smart companies understand that the only way to build the brand is from the inside out

10 Nov 2003 | by Paul Holmes

I closed out last week's column with the assertion that the most notable brands of the past 20 years or so - Amazon, Krispy Kreme, Microsoft, Southwest Airlines, Starbucks - have been built not by TV advertising, but by PR. It's an assertion that requires some clarification, as well as a long, hard...

MEDIA ROUNDUP: Media keeps an eye on immigration

10 Nov 2003 | by David Ward

Immigration is always on the press' radar, but rarely front and center. David Ward discovers that crowded rallies and work-related issues will likely lead to full media attention.

PAUL HOLMES: PR is failing to capitalize on the opportunity presented by a general weakness in TV ads

27 Oct 2003 | by Paul Holmes

Ad agencies and their clients are spending record sums - estimated at around $9.5 billion - to buy commercial time in the new television season, according to reports in the advertising trade press.

MEDIA ROUNDUP: Fantasy sports is winning media over

27 Oct 2003 | by David Ward

As fantasy sports' popularity rises among the public, David Ward finds that media outlets ranging from the business press to radio stations are increasingly getting into the game.

OP-ED: By proving its value, PR can claim slice of TV ad industry's $60bn pie

20 Oct 2003 | by Laurence Moskowitz

A giant pinata suspended over the PR industry is about to burst, showering down a staggering number of dollar bills: 60 billion of them, in fact. Only a chosen few will go home with much of the booty.

MEDIA WATCH: ESPN takes hit over its Rush for ratings

20 Oct 2003

Five weeks into his stint as an ESPN football analyst, conservative radio talk-show host Rush Limbaugh started incorporating his polarizing views on race, the media, and politics into his commentary, alienating many viewers by saying the media overrates pro quarterback Donovan McNabb because he is African...

Regional Roundtable: Bay Area

22 Sep 2003 | by Julia Hood and Andrew Gordon

Leading PR professionals from a variety of agencies, corporations, and nonprofits participate in a roundtable discussion about the PR issues that affect them and their peers. Julia Hood and Andrew Gordon were in San Francisco to chair the third of six PRWeek Regional Forums.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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