to remove filtersMARKET FOCUS: Local heroes
08 Sep 2003 | by Douglas Quenqua
Douglas Quenqua finds that nonprofits are abandoning broad-sweep messages in favor of a more local flavor.
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PR TECHNIQUE: Finding the right cause to support
27 Oct 2003 | by Douglas Quenqua
For every company, there is a charity that would make a great partner. However, finding the right relationship is not easy.
CAMPAIGNS: Horizons' new look helps put focus on its community role
25 Aug 2003 | by Sara Calabro
PR Team: Horizons (San Francisco) and Manmade (San Francisco) Campaign: Revitalizing One of San Francisco's Oldest Nonprofits Time Frame: September 2002 to present Budget: $17,500
PAUL HOLMES: From both a legal and PR view, The Franklin Mint's frivolous lawsuit is a no-win situation
21 Jul 2003 | by Paul Holmes
If you had a choice, would you prefer to be known as the company that borrowed Princess Diana's image without getting permission, or as the company that shut down all her charities, depriving children with AIDS of medical coverage and making sure the efforts to clean up land mines and cluster bombs...
CAMPAIGN: Fur Ball secures a grand opening for SPCA's new facility
21 Jul 2003 | by Gideon Fidelzeid
PR Team: Richmond SPCA and Slay PR (Richmond, VA) Campaign: Celebrating the Fur Ball Time Frame: September-October 2002 Budget: $35,000
NEWS BRIEF: The CJP hires Regan Communications Group to enhance its PR
07 Jul 2003
BOSTON: The Combined Jewish Philanthropies (CJP) of Greater Boston, the oldest federated charity in the US, representing nearly 250,000 people and more than 200 agencies, has hired Regan Communications Group to enhance its public relations and media outreach. Regan will be publicizing events organized...
CAMPAIGNS: MLS enlists its fans and players to kick off Iraqi Aid project
07 Jul 2003 | by John N. Frank
PR Team: Major League Soccer (New York) Campaign: Iraqi Aid Time Frame: May 2003 - ongoing Budget: Under $3,000
Give and take
05 May 2003 | by Kimberly Krautter
Even in the current climate, corporate philanthropy has not waned. But a more strategic approach to giving is adding greater business value to efforts.
CAMPAIGNS: Watch line yields timely results for lymphoma grant
05 May 2003 | by Denise Mann
PR Team: Presents for Purpose (New York) Campaign: Time to Cure Grant Time Frame: Spring 2002 - ongoing Budget: Approximately $2,500
Ad Council launches anti-abuse effort
14 Apr 2003 | by Sara Calabro
NEW YORK: The Ad Council, in partnership with Childhelp USA, has launched a national campaign to encourage adults to intervene in suspected cases of child abuse. A series of PSAs will be distributed throughout April as part of National Child Abuse Prevention Month.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
