PR Team: Cold Stone Creamery (Scottsdale, AZ) and Golin/Harris (Los Angeles) Campaign: Cold Stone Creamery's Times Square opening Time Frame: March-June 2003 Budget: $75,000
PR Team: Sears Roebuck and Co. (Hoffman Estates, IL) and Dome Communications (Chicago) Campaign: "Sears Appliance Re-Charge" Time Frame: May - August 2003 Budget: Under $215,000
In response to changing attitudes about nutrition, fast-food chains are now concentrating on their customers with amended menus and PR tactics.
PR Team: Connecticut and Western Massachusetts McDonald's Owner/Operator Association and Cronin & Company (Glastonbury, CT) Campaign: McDonald's Fantastic Scholastics Time Frame: February 2003 - ongoing Budget:$140,000
A local retailer recently received terrific press about a new product launch. So when I walked into one of its stores, I asked about the campaign.
Good PR work will not always get a company out of a mess. But it can help expedite healing from the reputational damage, both internally and externally.
KING OF PRUSSIA, PA: Alan Marcus, VP of PR for toy retailer FAO Schwarz, is leaving to become a VP at Bratskeir Co., a New York-based marketing communications firm. He'll be working on consumer goods accounts in his new position.
MIAMI: Burger King is ending its relationship with Weber Shandwick, shifting its marketing communications to Coltrin Associates, a New York-based agency. Coltrin is also handling corporate PR as Burger King's new agency of record.
LOS ANGELES: Taco Bell is joining the reality-television craze with a new PR campaign to support its steak quesadilla. The Los Angeles office of Douglas Cohn Wolfe will handle the campaign.
With its exclusive rights to Texaco's brand ending next year, Shell is concentrating PR efforts locally in order to win public and owner acceptance as it converts numerous stations.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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