Leading PR professionals from a variety of agencies, corporations, and nonprofits participate in a roundtable discussion about the PR issues that affect them and their peers. Julia Hood and Sherri Deatherage Green were in Austin, TX to chair the last of this year's PRWeek Regional Forums.
Quotas placed on Chinese textile imports on November 18 prompted the media to question President Bush's commitment to free trade. Most stories expressed fears that a trade war would hurt the global economy, while doing little to stem US job losses to Southeast Asia and Latin America. While textile companies...
The phrase "the fog of war" is typically trotted out to describe the inherently chaotic nature of battle that leads to friendly fire accidents as well as the deaths of innocents. One of the lessons of the war in Iraq is just how far that fog can creep, and judging how the military handled communications...
As Christmas nears, companies introducing consumer electronics will focus on developing trust for their brands and the experience they provide.
Halliburton, under fire for winning several lucrative Iraqi reconstruction projects without going through the messy, unpredictable process of competitive bidding, needed to find a credible voice to speak for it in the court of public opinion.
In a week in which Howard Dean consolidated his lead in the race for the Democratic Presidential nomination by securing the endorsements of two major unions, the biggest political story was about his verbal gaffe. Or at least that's what the rest of his party's field and the vast majority of the political...
Morris Denton learned during his days at Cunningham that corporate credibility counts. He brings that experience and his entrepreneurial spirit to AMD's struggle against Intel.
If you wonder why America can't make friends in the Arab world, then two seemingly unrelated stories in last Monday's Washington Post should pique your interest - or at least your sense of irony.
I closed out last week's column with the assertion that the most notable brands of the past 20 years or so - Amazon, Krispy Kreme, Microsoft, Southwest Airlines, Starbucks - have been built not by TV advertising, but by PR. It's an assertion that requires some clarification, as well as a long, hard...
Though its products are used by many, very few know the Nvidia name. As Andrew Gordon learns, the graphics-chip company plans a proactive, consumer-focused PR push to significantly build its brand.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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