It's time for the annual winner-take-all event where the best players battle for supremacy. In the sports world, most think I refer to the World Series. But in the corporate world, it's not about on-field happenings. It's about budgets.
PR Team: Amstel International (Amsterdam) and TBWA/PR Company (Amsterdam) Campaign: "Amstel's Giant Living Room" at the 2003 UEFA Champions League Final Time Frame: May 2003 Budget: €70,000
While many firms avoid nonprofit clients, Paul Cordasco finds those that do the homework and are a bit more strategic in their approach will benefit - financially and otherwise - from such relationships.
It may seem odd to turn to sports for a lesson on the media, but you needn't look further than the coverage of this year's baseball playoffs to see the good and bad sides of big media, an economic reality constantly vilified by journalists and watchdog groups afraid of a few huge conglomerates controlling...
As fantasy sports' popularity rises among the public, David Ward finds that media outlets ranging from the business press to radio stations are increasingly getting into the game.
A rocky road was just one reason Vancouver's 2010 Olympic bid was...rocky. But by answering each IOC and media concern, the city won the Games.
PR Team: Visiball Solutions (Toronto) and The Graubard Group (New York) Campaign: Visiball launch Time Frame: May 2003-ongoing Budget:$20,000 total for launch
British soccer power Manchester United and several other European clubs participated in a preseason mini-tour of the US in July and August to drum up interest in the sport here - and to rake in money from sales and merchandising. The US media was quick to note the tour's brisk sales and heap praise...
Though motor sports enjoy enormous popularity, mainstream outlets have been slow to provide coverage. But once they catch on, they tend to get more involved - much like the fans.
With a PR career that has taken him from southern California to Israel and back, Charles Harris proves that sometimes the most fruitful journeys land you where it all began.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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