A few weeks ago, we published a Corporate Case Study on Boeing's commercial-aircraft unit, only days before the dismissal of CFO Michael Sears and another executive for "unethical conduct," and a week or so prior to the resignation of CEO Phil Condit. Now the fate of the proposed 7E7 Dreamliner, its...
Amid falling sales and stiff competition, Boeing's commercial arm is revising its airplane designs - and the accompanying PR strategy - to win over various internal and external audiences.
PR Team: Pittsburgh Downtown Partnership and MARC Public Relations (Pittsburgh) Campaign: Coneman Time Frame: March-August 2002 Budget: $250,000
PR Team: Mexico Tourism Board (Mexico City) and Fleishman-Hillard Miami/ Latin America (Miami) Campaign: "Mexico, Closer than Ever" Time Frame: 2002 Budget: $2 million
One might think the debate over greater airline security and the need to preserve the privacy of the flying public would have been settled by now. But after turning over passenger names and itineraries to a Pentagon contractor working on an antiterrorism project, JetBlue discovered that this is far...
PR Team: American Assoc. for Nude Recreation (Kissimmee, FL) and Yesawich, Pepperdine, Brown & Russell (Orlando, FL) Campaign: Nude travel booms and enters the mainstream Time Frame: March 2003-August 2003 Budget: $30,000 (annual budget $60,000)
PR Team: Hyatt Hotels Corporation (Chicago) and MMG Mardiks (New York) Campaign: Touches of Spa Hyatt Media Event Time Frame: April - June 2003 Budget: $100,000
PR Team: City of Toronto and Fleishman-Hillard (Toronto) Campaign: Toronto: You Belong Here Time Frame: July-September 2003 Budget: $2 million
Some travel publications worry about how far you can get on $5 a day. Others are concerned with the thread counts in the linens in a destination's hotels.
Even though Colonial Williamsburg is all about history and the old way of doing things, its PR efforts are forward-looking and inventive in a time when tourists are hard to attract.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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