to remove filtersDIRECT: TAG Heuer plans debut relationship campaign
18 Dec 2003 | by Alexandra Jardine
TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
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TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
BRANDING BRIEF: Mikey reveals new-look stores
18 Dec 2003
Mikey, the contemporary jewellery company, is revealing new-look stores and concessions across the country. The interiors will initially be launched in 70sqm stores in Reading and Newcastle, and in London's Selfridges. Designs are by retail consultancy Raylian.
Dockers extends online presence via European site
18 Dec 2003 | by Ben Carter
Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site early next year to raise awareness of its clothing range across the Continent.
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief executive of its US operations. Stamminger will retain his worldwide marketing remit.
Red Bull extends into fashion with annual UK show
17 Dec 2003 | by Ben Carter,
LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.
Jonny Wilkinson signs £2m sponsorship deal with Adidas
12 Dec 2003 | by Gordon MacMillan,
LONDON – England star Jonny Wilkinson has signed his first major sponsorship contract since the World Cup in a whopping £2m deal with Adidas, the largest to date for a rugby player.
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
ONE-TO-ONE MARKETING: Nike trainer builds bond for race
12 Dec 2003
HONG KONG: Sports brand Nike has built an online community for runners and a virtual 'Nike Training Centre', where sprinters can prepare for races.
PRIVATE VIEW: Norman Tan, executive creative director at J. Walter Thompson Southeast Asia
12 Dec 2003
New World Mobility: I find this one really weird. It's weird that a data services provider does a commercial showing people wearing weird wigs as a metaphorical device to sell their product. The communication is based on the usefulness of the services, but I just don't find it useful as a piece of communication....
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
