LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range to distribute its low-carbohydrate foods in the UK.
LONDON - With 570 complaints weighed against it, an ad for Mr Kipling Mince Pies, which shows a woman giving birth during a nativity play, has been pulled from television screens.
LONDON - Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.
LONDON - Nestle Smarties is launching a viral game as part of an integrated offline and online push for the new Smarties bars.
Bollinger is sponsoring a calendar to be cover-mounted on the January issue of BBC Magazines' Eve, marking the champagne's first sponsorship initiative with a glossy magazine. The deal is aimed at broadening Bollinger's appeal to women. Pictures for the calendar were shot on location at Champagne Bollinger.
Red Bull is making its first foray into the lucrative fashion industry, with the launch of an annual event intended to showcase the best fashion talent in the UK.
Nestle Rowntree, the UK's third-biggest confectionery firm, has picked a former Coca-Cola marketer as its managing director, an appointment insiders predict will trigger a shake-up of its marketing operations.
I'm getting thoroughly depressed. I seem to be getting more Christmas cards from businesses than from friends and family. Supermarkets, banks, estate agents - even my local Indian restaurant has sent me one.
Mars has won a High Court appeal preventing Nestle from registering the 3-D shape of the Polo mint as a trademark in the UK without the word 'Polo' on it, unless Nestle agrees to amend the mark by keeping it to the size of a Polo and colouring it white.
The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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