Panasonic has unveiled a mobile marketing campaign to support the launch of its X70 phone, which allows users to store up to 400 photos. Created by Flytxt, Brand Connection and Lycos, the campaign involves targeting consumers on an opt-in database and directing them to the Panasonic web site for more...
Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to promote its digital photography range. The TV ad, which launches on December 22, was created by Goodby Silverstein Partners and was adapted for the UK by Publicis.
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its corporate identity and develop product identities.
Mobile network O2 is launching its biggest-ever online ad campaign to promote a range of picture messaging phones over the Christmas period.
Consumers are to be given a free computer in return for watching advertising on-screen every month, in a package offered by PC company Metronomy.
BT has demanded that Oftel and media regulator Ofcom take action to stop its customers being switched against their will to alternative telecoms providers.
BT has bolstered its senior management team to fight off the growing challenge to its fixed-line telephony business from market entrants, with the appointment of One.Tel's former customer services director, Marc Norris.
Ofcom, the communications regulator, has announced a wide-ranging review of the telecoms market, which could see price cuts recommended for mobile, fixed-line and internet services next year. The review will be the first comprehensive assessment of the telecoms sector in 13 years.
Which ad campaigns made the grade as this year's most memorable? Gail Kemp looks at the 2003 Adwatch winners
LONDON - Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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