LONDON - Future Publishing has appointed industry veteran Tony Mott as the new editor of its games magazine Edge, which it plans to back with increased distribution and international expansion in 2004.
LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.
Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to promote its digital photography range. The TV ad, which launches on December 22, was created by Goodby Silverstein Partners and was adapted for the UK by Publicis.
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its corporate identity and develop product identities.
Consumers are to be given a free computer in return for watching advertising on-screen every month, in a package offered by PC company Metronomy.
LONDON - Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
LONDON - Ford Motor has launched its latest mobile marketing push to promote the launch of Sportka, the Ka's 'Evil Twin', following the success of its debut mobile marketing campaign.
LONDON - Mobile phone network mm0O is set to renew its sponsorship of the England World Cup-winning rugby team in a deal that could be worth as much as £10m.
HONG KONG: Joe Uva, who has been instrumental in reshaping OMD into a more competitive and integrated global entity, believes media agencies will need to foster strong relationships with distributors of content in the near future on behalf of clients.
GUANGZHOU: Chinese youths in this southern city have a strong sense of patriotism to China, however, these feelings do not significantly influence how they purchase national and foreign brands, an Ogilvy Mather study has found.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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