Companies need a new approach to finding their elusive experts. Article from McKinsey Quarterly.
Complicated Lives identifies and investigates the paradox of progress. Today's generation is richer, healthier, safer and enjoys more freedom than any in the past. Yet, life seems more pressured because it is more complex. The discretion and choice that the modern era offers also requires decisions....
This paper approaches the subject of brand equity measurement in a 'bricks-and-clicks' environment. Paper by George Christodoulides Doctoral researcher and Leslie de Chernatony Professor of Brand Marketing at Birmingham Business School.
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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