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LOS ANGELES - Hooters of America, the restaurant chain famous for its well-endowed T-shirt wearing waitresses, has launched a year-long advertising and PR initiative to celebrate its 20th anniversary.
LONDON - The Which? Web Trader scheme comes to an end today, with the Consumers' Association calling on the government to set up an alternative scheme to promote consumer confidence in online retailing.
LONDON - Eposs, the Cambridge-based electronic payment firm, has acquired Ringtones Online for an undisclosed sum.
LONDON - Virgin Cars is launching a digital test campaign to increase user registrations to its website.
LONDON - Guardian Newspapers is launching a new website for its advertisers, providing circulation and readership figures as well as ratecards and downloadable media packs.
LONDON - BBC World, the BBC's 24-hour international news and information channel, has reported a strong start to 2003 with a string of advertising sponsorship deals.
LONDON - Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, the Middle East and Africa.
NEW YORK - The New York Times has upped its global presence with its fourth weekly news supplement to launch in the past three months.
LONDON - The magazine editors behind Word, the first offering from Emap breakaway Development Hell, this week outlined the editorial vision behind their new publication.
LONDON - Viacom Brand Solutions has signed its first deal to sell commercial airtime and sponsorship for a non-Viacom channel.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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