to remove filtersClosing the Gap: Unmixed messages
22 Nov 2004 | by Richard Mitchell
Aligning the PR, marketing, and advertising functions is crucial to ensure audiences hear consistent campaigns
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TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
ALVISO, CA: TiVo is fighting widespread media scrutiny for allegedly abandoning its brand ideals with an arrangement that would help advertisers better reach its viewers.
Grassroots effort raises awareness of glaucoma drug
30 Aug 2004 | by Beth Herskovits,
NEW YORK - The exact cause of glaucoma, a disease where pressure builds inside the eye, is still not well understood. But the marketplace for glaucoma drugs is nevertheless a crowded one.
After the blockbuster
30 Aug 2004 | by Beth Herskovits
When a drug's patent expires, its PR efforts must continue to create value for the brand.
Republican PR pros play major role in anti-Kerry veterans group
16 Aug 2004 | by Douglas Quenqua
WASHINGTON: A handful of Republican PR strategists have been the driving force in recent weeks behind Swift Boat Veterans for Truth, an anti-John Kerry group making waves in the race for President.
Opinion: PR students are the stars of tomorrow
23 Jul 2004 | by Julia Hobsbawm, julia@hmclondon.co.uk
Eight years ago, I wrote Cosmopolitan Guide to Working in PR and Advertising as a way of formally teaching myself about the profession I was so busy practising. Not having done a degree of any kind, I wanted to be sure that the theory and history of PR matched what I was doing for clients. Happily,...
Consumer PR: Targeting the next generation
02 Jul 2004
With the Ofcom report expected to tighten up the code on advertising to children, Maja Pawinska examines new opportunities for PR to win a wider role in food companies' marketing strategy.
HOLMES REPORT: LIP's rise shows that advertising is inferior to PR at building relationships with consumers
28 Jun 2004 | by Paul Holmes
Listen carefully and you'll hear the death rattle of traditional advertising, as some of its practitioners embrace a desperate and cynical idea called low-involvement processing (LIP).
City & Corporate: Adventis launches comms push ahead of flotation
18 Jun 2004
Marketing and advertising firm Adventis this week kicked off a financial comms offensive ahead of a planned listing on the AIM.
OP-ED: PR counseling has benefited companies for decades
17 May 2004 | by Kathy Cripps
A March 24 USA Today article ("A skewed view of advertising" by Bruce Horovitz) highlighted the "outside the box" thinking of a particular advertising agency. The agency sold clients on new approaches other than 30-second commercials - like a cross-country trek for an automobile client and a "Night...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
