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Corporate TPS registration shows sharp increase

31 Dec 2004

Hopes that Corporate TPS (CTPS) registrations had begun to plateau have been shattered after new figures show a huge spike in joiners between October and November.

News analysis: Overseas mail wastes pounds millions

31 Dec 2004 | by Peter Crush

Research reveals poor data is at the root of errors costing marketers millions.

Head to Head: Direct mail has never been more targeted

31 Dec 2004

YES - JUSTIN SKINNER, MARKETING MANAGER, GREEN FLAG

Profile: Message on the Move - Spreading the good word

31 Dec 2004 | by Peter Crush

Direct marketing Christianity is no easy task, but it obviously helps if you're on the move.

Think Tank: Marketing to women - The gender factor

31 Dec 2004 | by Peter Crush

Women are the largest consumers by far, so why is it that direct mail is so male-biased? This month's Think Tank finds out if marketers are missing a trick.

Buyers spoilt for choice

31 Dec 2004 | by David Murphy

There have never been so many lists to choose from, but that doesn't make sourcing the right one any easier.

Trailblazer: Stretching SPACE

28 Dec 2004

How can marketers ensure their post-campaign analysis is both accurate and useful? Deborah Bonello finds out.How can brands improve the ranking of their products and services in both natural and sponsored search listings? Emma Rigby finds out.Jon Clarke, managing director of Eyeconomy, tells Emma Rigby...

Merry Christmas and a prosperous New Year

23 Dec 2004 | by Staff,

Brand Republic wishes all of its readers a happy Christmas and a prosperous 2005. We'll be back on January 4. We leave you with your top 10 most read breaking news stories of 2004, starting with WPP winning the $600m global HSBC account and Oprah Winfrey giving away 300 cars.

Aegis to pay up to $50m for US digital marketing shop

22 Dec 2004 | by Staff,

LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).

Review of 2004 - 10 biggest marketing moments

22 Dec 2004

It was the year McDonald's sold salads, Coke sold tap water and obesity set the agenda. Here are 2004's most memorable events.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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