With each passing year I become more convinced that there is no magic bullet in business.
Brand Republic wishes all of its readers a happy Christmas and a prosperous 2005. We'll be back on January 4. We leave you with your top 10 most read breaking news stories of 2004, starting with WPP winning the $600m global HSBC account and Oprah Winfrey giving away 300 cars.
LONDON – Channel 4 has bagged presenter Kirsty Gallacher, one-hit-wonder Chesney Hawkes and 'Red Dwarf' actor Craig Charles to star in third series of 'The Games'.
LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could net the founders of the firm $50m (£26m).
LONDON – Media regulator Ofcom and the Office of Fair Trading will not stand in the way of the £700m merger between Capital Radio and the GWR Group, the two said today.
LONDON - Advertising revenue across ITV, Channel 4, Five and multichannel increased by 6% in 2004 as audiences grew, according to Starcom's media market report.
LONDON – Channel 4 is offering its film channels, FilmFour and FilmFour Weekly, for free on Christmas Day to give Sky and NTL subscribers the opportunity to sample the channels and drive subscriptions.
LONDON – ITV is attempting to save millions of pounds by cutting the number of American investors with a share buyback, which will help it avoid costly US financial regulations.
LONDON – Aegis-owned media agency Carat has been awarded the £3.5m UK planning and buying business for Allied Carpets after beating incumbent AMS Media.
Associated Newspapers has launched a free 'lite' version of its flagship London evening paper to bolster the brand, but in doing so risks driving the title to extinction.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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