Opinion polls can engage the media and public with fun statistics, but PROs should beware the temptation to fill studies by exploiting popular culture or simple science.
A report by The Survey Shop shows PR agencies have little trouble crossing the dance floor to lure clients, calling into question the role of matchmakers. Richard Cann asks whether intermediaries still offer value.
PR agencies should put as much store by cold calling potential clients and sending in unsolicited credentials packs as they do into client service and delivery. That is the depressing conclusion of The Survey Shop's report this week on the views of over 200 in-house PROs. Close to half say they take...
A recent Metrica survey has revealed that senior management are finally warming to evaluation. Mark Johnson reports.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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