What a year. Thanks to the recent Brassed Off Britain series public cynicism to DM is at its zenith.
Every company continually loses customers. Sometimes they find a competitor that offers a product or service that is better, cheaper, or quicker than your own. Or maybe they've entered a different lifestage and no longer need what you provide. These customers need to be replaced.
LONDON - Lloyds TSB internet Banking has launched a free mobile phone text alert service allowing personal and business banking customers to keep track of their finances.
Madrid: Mazda has appointed Manuel Rivas to the new position of head of external relations and events within its Spanish public affairs department.
AstraZeneca is holding a regional public relations pitch for Nexium. The brief calls on agencies to evaluate the product's communications results and is reported to involve Weber Shandwick, Burson-Marsteller and Ruder Finn.
Public relations in Thailand is a significant industry in a thriving market, yet, having said that, it certainly has its challenges. While the number of international PR firms has grown as brands realise the strength of the market, local and regional offices have significantly raised the level of their...
ASIA-PACIFIC: Bluetooth Special Interest Group (SIG) has retained Hill Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.
SINGAPORE: The Singapore Environment Council has commissioned Tag Public Relations to help recruit companies to a new network which will promote awareness of green issues among businesses in Singapore.
GREATER CHINA: GolinHarris has reshuffled its regional management, promoting Hong Kong managing director CT Hew to the newly-created position of vice chairman for Greater China.
How is Manazine faring?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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