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to remove filtersOpinion: Bhopal hoax inflicts widespread damage
10 Dec 2004 | by Kate Nicholas, kate.nicholas@haynet.com
As this edition is the final PRWeek of 2004, it behoves this column to touch on some of the big issues of the year. Just as I was scratching my head over this tall order, the BBC came to my rescue with its Bhopal bloomer. As a theme it has all the elements: corporate responsibility - or lack of it -...
Campaign: Second Opinion - Theo Chapman, a director in Hill & Knowlton's sponsorship division
10 Dec 2004
The use of the World Salsa Dance Championships to associate Tropicana Tropics with the attributes of the dance style certainly worked. The challenge was to position the event as a PR vehicle while maintaining credibility and ensuring spend was weighted towards achieving the brand's objectives.
The IPR PRide Awards 2004/5: East Anglia
03 Dec 2004
RECOGNITION FOR THE VALUE OF AN IPR PRIDE AWARD Paul Dickson, Chairman IPR East Anglia The IPR PRide Awards are acting as a catalyst to raise the profile of the IPR in the region and increase the PRO's involvement in the IPR at a regional and national level. Entries from in-house departments and...
The IPR PRide Awards 2004/5: Northern Ireland
03 Dec 2004
A COMING OF AGE FOR THE NI PUBLIC RELATIONS INDUSTRY Mark Smith MIPR, chairman, IPR Northern Ireland Region The PRide Awards are about much more than having a good time on a November night in Belfast. The IPR is committed to encouraging, developing and recognising professionalism, quality and excellence...
The IPR PRide Awards 2004/5: Wales
26 Nov 2004
Wales has often been overlooked in the PR world - but we are not short of companies and people producing outstanding work. Maybe we should have done better at telling the rest of the UK what we can do. But with the PRide Awards arriving in Wales, we now have that opportunity. PR and comms in Wales has...
Campaign: Viz uses birthday party to reinvigorate status - Consumer
26 Nov 2004 | by Mary Cowlett
The IPR PRide Awards 2004/5: North West
19 Nov 2004
Welcome to the North West region's first Book of the Night. Yet again the North West generated one of the highest number of award entries of any region and the standard remains consistently high. As this year's Chairman of the IPR North West, I am very proud to represent a region that continues to produce...
Campaign: Festival package agent IfB woos the UK media - Travel PR
19 Nov 2004 | by Maja Pawinska
Press Conferences: Impress the press
05 Nov 2004
It's no longer enough to put on a press conference with a few talking heads: you need imagination, writes Steve Hemsley.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
